One of our priorities as 3D Robotics grows is to improve the customer experience in everything from product design and documentation to packaging. You'll see a bunch of new efforts in this direction over the next few months, ranging from a branding/design overhaul of the storefront to a new platform for our documentation that should be easier to use and better looking than the current wiki. We're also going to start shipping APM in a professionally designed enclosure, which we'll preview next week. 

Here's just one small example: our new boxes!  I think this is the first public use of our new logo, too. We particularly like the Easter egg of the rudder replacing the dot of the i ;-)

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Comment by Earl on April 13, 2012 at 4:29pm

Now I'll never find my order in the dark corners of my mailbox !

Earl

Comment by Kevin Bouchard on April 13, 2012 at 5:43pm

Ellison: Try "La foire des patenteux"

I'd go :P

Comment by R. D. Starwalt on April 14, 2012 at 7:11am

Take it to the next level and have the parts of a cardboard based aircraft printed inside. That way we can recycle the boxes into something that flies!

Printing wing ribs would be a cinch. Fuselage formers and the like also would be easy...

This would put 3DR at the top of the flying hobby food chain with sustainable practices based on green thinking.

I not kidding... mostly.  Regardless, it looks nice. Two thumbs up.

Comment by Ellison Chan on April 14, 2012 at 7:15am

RD, that's an excellent idea!  

Comment by healthyfatboy on April 14, 2012 at 8:18am

I'm curious about the APM enclosure. Will that be included with all APM2 orders from here on out? I guess we'll find out next week. Hopefully my APM2 doesn't ship until after it's announced!

Comment by Ellison Chan on April 14, 2012 at 8:23am

According to what Chris wrote above:

We're also going to start shipping APM in a professionally designed enclosure, which we'll preview next week. 

So, I would not expect them to be shipping with the new enclosure until next week's announcement.


Wiki Ninja
Comment by Gent Armedo on April 14, 2012 at 8:41am

Nice touch, 3DR!

Comment by healthyfatboy on April 14, 2012 at 9:10am

Yeah, I understand it'll be after the announcement. My order is 22036 so I have a way to go but was just curious.

Comment by Tsahi Mizrahi on April 14, 2012 at 10:44am

Congratulations, and wish 3DR to need thousands of boxes :)

Comment by Emin Bu on April 14, 2012 at 12:24pm

...milions of them......

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