ABC News Australia has a thorough piece on the state of "drone journalism", which gives some good examples and cuts through the sort of silliness that characterized some earlier reports, such as those featuring Occupy Wall Street types flying a Parrot AR.Drone inside.
It includes an important quote from Matt Waite, who runs the Drone Journalism Lab at the University of Nebraska
Despite America's love affair with new technology, Professor Waite says the rate of take-up of drone journalism is still very slow - for one single reason.
"Here in the US the law doesn't allow it - plain and simple," he said.
"The rules right now in the US are basically this: nothing over 400 feet, nothing out of sight, nothing near people and no commercial purposes.
"If it were (just) the first three, drone journalism would have a fighting chance. The commercial restrictions are the hardest to overcome."
Sounds like Professor Waite, at least, is taking a realistic and responsible approach.
[Thanks to Gary Mortimer/sUAS News for the link]