Developer Comment by R_Lefebvre on December 22, 2012 at 3:27am

WOW!

Now... how can a company that only sold ~$160M worth of product last year (that's revenue, not profit) be worth $2.2B?  Doesn't make sense to me.

Developer Comment by John Arne Birkeland on December 22, 2012 at 3:40am

Most likely has to do with marked value and such.. GoPro has or is close to becoming a house hold name.

Developer Comment by Sandro Benigno on December 22, 2012 at 4:38am

Yeah... the brand is the key.
It became a reference and has the potential for keep growing and making money for a long time.

Comment by Jethro Hazelhurst on December 22, 2012 at 5:34am

800,000 people own a GoPro. 7,000,000,000 people inhabit the earth. I don't own a GoPro. 800,001 people will soon own a GoPro.

Comment by Josh Potter on December 22, 2012 at 7:22am

They're the current market leader right now, but with the rate technology moves, how long will that last?  Remember the flip camera?  Death by smartphone.

Comment by Jethro Hazelhurst on December 22, 2012 at 8:38am

Has anyone seen the little HD cam by FOXTECH ? I don't buy the made in California thing, unless shown. The bulk of manufacture all gets done in the same Chinese factories.

http://www.foxtechfpv.com/horyzonhd-full-hd-1080p-fpv-camera-v2-p-6...

$130, a good price.

Comment by Copter Richie on December 22, 2012 at 8:59am

Branding is the term I believe, just the name alone has become a value.Coke or Pepsi anyone?

Developer Comment by R_Lefebvre on December 22, 2012 at 9:21am

Yeah, but I mean come on that's a LOT of "goodwill".

I don't think this makes sense. There's got to be a mistake here.

Comment by Taylor Cox on December 22, 2012 at 12:13pm

It didn't make any sense when they valued Facebook at 100 billion either

Moderator Comment by Mark Harrison on December 22, 2012 at 5:18pm

I think part of the goodwill is the belief that the GoPro guys are really smart and will continue to have amazing innovations.  I'm confident that they'll be able to come out with a 30FPS 4K camera, and that thing will sell zillions.  Imagine how nice it will be to have wide angle (to easily capture all the action, and then being able to zoom in in postproduction to quarter-screen and still have a 1080p image. Also

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