One of our priorities as 3D Robotics grows is to improve the customer experience in everything from product design and documentation to packaging. You'll see a bunch of new efforts in this direction over the next few months, ranging from a branding/design overhaul of the storefront to a new platform for our documentation that should be easier to use and better looking than the current wiki. We're also going to start shipping APM in a professionally designed enclosure, which we'll preview next week.
Here's just one small example: our new boxes! I think this is the first public use of our new logo, too. We particularly like the Easter egg of the rudder replacing the dot of the i ;-)