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Thanks to 12 air quality monitoring stations in Central London, the Plume Air Report lets Londoners track average pollution levels in their city. But do you know what you breathe in your borough? From street to street? Wherever you go?

Today, in London, we are launching the first ever flock of pollution-monitoring pigeons to map pollution in the city. We’ve partnered with global marketing & technology agency DigitasLBi and Twitter UK to equip pigeons of little backpacks carrying our ultra-light pollution sensing technologies, to track air quality all around London.

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The Pigeon Air Patrol will monitor air quality in the capital and report back via Twitter. In London right now?

>> Try tweeting your area to @PigeonAir <<

… and receive instant air pollution level from one of our lovely pigeons (named Coco, Julius and Norbert)!

You can also visit the campaign microsite, where you’ll see a live map of the pigeons’ flights, learn about air pollution and its health risks, find out more about the pigeons and download the Plume Air mobile app.

Our CEO, Romain Lacombe, says: “Air pollution is a huge environmental health issue, killing 10,000 people every year in London alone. Putting air sensors on the back of pigeons goes beyond raising awareness of this problem and helps Londoners understand the impact of pollution in an accessible, tangible and immediate way”.

Plume Labs BLOG)

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Comments

  • "I really love my pigeon pets but not sure how to make them to fly a specific street or region to track polution in the region."

    You can't make this stuff up.  Great entertainment.

  • @Alexandre,

    it looks like your message has been delayed, either my reply to you.

    http://www.bbc.com/news/world-middle-east-31888024

    Darshan has been trained by falconer Jacques-Olivier Travers from a breeding facility in Thonon, France

    Dubai Camera Eagle

    You are free to join my  Pigeon Camera Drone Project

    just email me

    manta103g@gmail.com

    Open Technology Park

  • Thank you Alexandre,

    really world's top Live Pigeon Drone with sensors.

    Visited their website, failed to open any map with pigeons' flights (tracks).

    "

    You can also visit the campaign microsite, where you’ll see a live map of the pigeons’ flights, "

    Pls email me if you know more about the project

    darius

    manta103g@gmail.com

    Could you tell me how to contact project managers ?

    I really love my pigeon pets but not sure how to make them to fly a specific street or region to track polution in the region.

  • wow, innovation action

  • Great idea. I guess overall the air in London will be more bad than good news. But nice to have data to prove this! On your map I just get "MODERATE POLLUTION" or "HIGH POLLUTION" with smiley faces. What measurements are taken and is there any way to see the raw data? SOx NOx CO concentrations etc...

This reply was deleted.