Hello everyone,

 

As you know, 3DR released Solo nearly a year ago and since then has been firmly focused on extending its capabilities. While many of our legacy products, including IRIS+ and X8+, continue to serve customers well, their time in the 3DR store has come to an end.

 

At the end of January, we will officially sunset most of our legacy products; they will no longer be available for purchase from 3DR. As such, I invite you to visit our store today for your last orders of IRIS+, X8+ accessories, FPV equipment, cables and more!

 

After the end of January, we will continue to sell products in the Solo and Pixhawk families.  We will also offer a small selection of IRIS+ accessories and consumables (batteries, propellers, and so forth) through the end of March. And, of course, we will continue to offer the same excellent customer and technical support (including replacement components) for our legacy products.

Thanks to you all for your constant support of 3DR. We continue to work to bring you the best drone experiences in the world and to enable you to get the shot every time.

 

Best wishes,

 

3DR

 

Views: 9981

Comment by Nikola Rabchevsky on January 29, 2016 at 9:08am

I'm curious about what they plan to offer as a replacement for their mapping platforms now.  And then what are people going to use for a heavy-lift platform?

Comment by Rob_Lefebvre on January 29, 2016 at 9:12am

@Erik, who said Pixhawk2 wasn't open?

Comment by Rob_Lefebvre on January 29, 2016 at 9:17am

@Patrick, yes, I get all my wire, servo connectors, etc from HobbyKing.  No problem there.  I've very hesitant to buy anything more complicated than that there anymore.  I bought the most expensive, fancy BEC they make, and it's a POS.  Rated at 20A, it can't drive unloaded helicopter servos without resetting.  And I bought some retractable landing gear, again, biggest, most expensive set them make. One was DOA right out of the box.  Some of their motors are good, but many have crap bearings right out of the box.  I've change bearings with good oens, but the bores are not round and ruin the new bearings as soon as they go in.  I will buy some name-brand electronics from them, FrSky, KST servos, etc. but not the house-brand stuff anymore.

Comment by Antonio Vigoni on January 29, 2016 at 10:27am

I totally agree with you Rob

Comment by David Boulanger on January 29, 2016 at 11:22am

3DR people;

Why not keep a division of your company geared toward the DIY people?  Is it really that unprofitable?  A lot of us out here trust your equipment and customer service over other companies.  Some one else will fill the void however and the community will have to get adjusted to that.  Just my question.

Regards,

David R. Boulanger

Comment by Paul Meier on January 29, 2016 at 11:29am

With Nvidia K1, Intel Edison and Qualcomm Snapdragon and the various odroid and raspberry boards and APM running on linux I cannot see the relevance of the PH2 any more

Comment by Rob_Lefebvre on January 29, 2016 at 11:42am

Paul, because it makes imminent sense to retain a stable, reliable, and robust industrial/commercial grade processor that is managing the "not falling out of the sky" parts of the system, while employing those cheap and cheerful consumer grade processors for the upper level programming stuff.

Consider that some sort of microcontroller or other device is necessary to output PWM anyway, since the cell-phone chips are not designed to drive those sorts of signals natively.  I ask why not keep the STM32F4 running the show?  Why head off down a path, encouraging programmers not familiar with the needs of flight control, to start hacking on the same CPU that is keeping the thing in the air?

Now, the PH2 might not be the be-all-end-all.  Pixhawk-like designs can be combined with SBC's in many ways.  Making Pixhawkish modules (which is what the PH2 really is) makes it really easy to combine any SBC you want onto a vehicle.  From what I can see, there's only one reason not want to sell them.


3D Robotics
Comment by Chris Anderson on January 29, 2016 at 12:01pm

David. It really is that unprofitable. Unlike the cloners, we have a 24/7 customer support and regulatory compliance, to say nothing of the need to generate margins that allow us to continue to support the open source dev teams. DIY products just don't provide those kinds of margins anymore, although prosumer/commercial products do. 

Comment by David Boulanger on January 29, 2016 at 12:19pm

Chris;

Thank you for the reply.  I guess the human resource side is very costly.  It's not the end of the world although a lot of people don't like change.  The community will adapt and all will be good.

Regards,

David R. Boulanger 

Comment by Patrick Poirier on January 29, 2016 at 12:26pm

@Chris,

You are doing what IBM should have done before getting in a major crisis. Here's what Forbes wrote about it years ago:

Sometimes companies must fully transform their portfolios. Companies in a crisis need to look at their entire portfolios, rationally and candidly, and figure out what they have that customers want today and what customers will want tomorrow. Then get rid of anything that does not fit the resulting model, and invest in the growth opportunities.

In our case, the information technology industry was rapidly becoming commoditized, and we determined that we needed to shift our portfolio to a more balanced mix of high-value offerings. That meant growing our services and software businesses, both through internal investments and through acquisitions.

It also meant divesting low-growth, low-margin product lines and technologies like memory chips, technology components, printers, displays and personal computers. This was easier said than done, as those were technologies, products and even whole markets that we had invented and developed.

I bolded the last phrase, guess it does ring in your head.. Keep on doing what you do best INNOVATION !!

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