JPGW to KMZ, anyone?

Does anyone know of an easy/free way to convert a jpg with an associated world file (jpgw) into a KMZ file for reading by Google Earth?  I've got my data in ArcGIS but want a way to automate the extraction of the data straight from the field to an application that everyone has easy access to.  Any tips/suggestions are greatly appreciated.

Thanks,

Mark

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