My latest blog looks at the role and importance of social media for small UAS service providers.
For some the thought of using Twitter or Facebook or LinkedIn for their small unmanned aerial systems (sUAS) business seems, well, just wrong. What good are they? Aren’t they just platforms for people who want to share what they had for breakfast? It’s not my audience. These social networks seem like a lot work for very little return – and besides aren’t there better things to do?
I understand. I believed this for many years. The very thought of having to maintain a ‘virtual image’ of my company or myself seemed un-human like, let alone un-business like. But a few years ago I started consulting with small and medium businesses, and my job required me to learn social media and actively participate. At first, I went kicking and screaming. What I saw initially was a lot of experimenting. I didn’t see compelling business content (e.g., the breakfast thing). But that was then. Things are very different now. Not only has the strategic role of online social networks progressed, but the media itself has matured. In that progression I have learned some valuable business lessons. In this post want to pass on three of those lessons to inspire your participation.
...read more here http://bit.ly/1jrjB2K
The video provides great cautionary information. Readers need to understand that Facebook page 'engagement' is not the same thing as company and product exposure or brand presence. My post does not recommend paying for Facebook advertising, nor do I personally endorse it.
For those who don't want to make the most-common business mistake on social media, watch this:
For those who don't like to be tracked by an URL shortener, this is the direct link: http://droneanalyst.com/2014/04/18/drones-business-and-social-media/