3D Robotics

3689397027?profile=originalDroidworx, maker of excellent multicopter frames, is moving from Australia to Queenstown, New Zealand. From its website:

"Droidworx has moved it operation to New Zealand; we are now established here and have been focusing on some new manufacturing processes as well as working
on some current projects with Kimberly from Photohigher – firstly finalizing the 360 series of airframe mount combination, which are almost complete, and now
finalizing the cinema series airframes; the CS6 ad CS8. There is also a new offering for Droidworx, which is the revamped tilt only mount which Photohigher will
call (the AV100). Concept-X is also now in the final stages of industrial design and ready for tooling . We’ll be taking the time here to explore other possibilities
for droidworx to further increase the creative potential for the growing and dynamic multi-rotor industry.”

 

Interestingly, Helen Greiner, the co-founder of iRobot, also named her new quadcopter company Droid Works. But after some legal advice regarding use of trademarks from Lucas/Star Wars empire, she renamed it CyPhyWorks. The Lucas folks protect the word "Droid" pretty fiercely, and the mobile phone called the Droid in the US was approved only with a big payment to Lucas. I wonder if Droidworx will hear from Lucas eventually, too.

 

(via Multiroter News)

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Comments

  • im very happy, just realised, the above article lists its source as multirotor-news , which is my little multirotor news site, been running for 1 month now. http://diydrones.com/profiles/blogs/droidworx-moves-to-new-zealand I must admit, i scan DIYdrones and gary's SUASnews sites for newsworthy leads :)
  • Moderator

    Maybe it's their business strategy... pick a name that will get a lawsuit, and they'll forever be the multicopter guys sued by G. Lucas.

     

    Maybe I should go into strategic marketing, let me know if you would like to sign up as an initial client...

  • Moderator
    They charge an impressive mark up then ;-)
  • Still made in china
  • Moderator
    Yes I have always wondered if the term Droid could last for that very reason. Very nice looking frames though. With my day job being with an international brand I know how quickly they move on other people using it. More than once I have been asked to find out if operation X Y Z selling A B C was really using the brand, just because I was in the country there were trying to use it in.
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