The price is $439.90, reflecting the fact that it does not include the APM board. With the board, the price is the same as in the Fah Pah store in Thailand, where Jani and his team are making the quads.
Stay tuned for photos of Jani's new ArduCopter factory in Bangkok. It's going to rival our San Diego factory in technology, but with CNC mills rather than Pick and Place machines. By the end of the year, we should have manufacturing operations in Bangkok, San Diego and Tijuana, with more more workers on DIY Drones products than I've got in my day job!