Facebook buys Occulus VR for $2 billion

Not quite the $15 billion they spent on Whatsapp last month, but still more than the $1.1 billion they spent on Instagram.  The speculation is for grand universes of virtual reality news feeds, virtual reality sharing of private UAV flights, but the reality is probably more down to Earth.  It's a play on injecting advertizing into the video feeds that go into the Occulus Rift, with some algorithm that tries to make it relevant to the content of the video feeds.  The history of Facebook acquisitions has been pretty disastrous.  Instragram went absolutely nowhere.

Occulus VR, like most multi billion dollar startup acquisitions, has never shipped a product.  The closest they ever got was a development kit.  Now development kit 1 is discontinued & they're still planning a version 2, someday.

The big question when reading about these escalating buyout prices is how much Google is going to pay for 3D Robotics.  It'll undoubtedly be the largest robotics buyout ever.  Someone actually sat down & made a list of Google's acquisitions.


It's interesting to note that the entire Android universe started out as a $50 million acquisition while the $12 billion Motorola acquisition went down like a lead weight. 

To save themselves from looking like the complete idiots they are, Google doesn't normally disclose their buyout prices, but 3D Robotics will probably be sold for $30 billion.  Before that can happen, 3D Robotics needs to stop shipping products, of course.

What will Google change about 3D Robotics?  Arducopter will be rewritten in Java, require 8 gigs of RAM, 64 gig of flash, & a quad core 2Ghz ARM.  There will be mandatory upgrades every 3 days to cripple the offline map functionality & create more annoying, bloated user interfaces that fill 1/2 the screen with search dialogs & frames.

Flights will require loading 1 gigabyte of javascript to your remote control & watching a 5 minute commercial about adsense, which you may click through after 5 seconds, sometimes.  FPV video will have banner ads covering 1/2 the screen which may be closed, only to reappear when the wind changes direction.  Flights over copyrighted property will result in immediate motor cutoff & incineration of your arducopter.

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Comment by Gary McCray on March 25, 2014 at 9:35pm

You are my hero Jack!

Comment by Dave Moore on March 25, 2014 at 9:53pm

This is not a positive...

Comment by Azhar T. Pangesti on March 25, 2014 at 10:10pm

I LOVE the last few paragraphs :D

Comment by Simon Wunderlin on March 25, 2014 at 10:15pm

Haha jack, you made my day!

A microsoft Engineer working for us a couple of months ago had an occulus rift with him so we got to try it. It is quite amazing technology but the v1 definitely had the problem that after 10-20 minutes most users suffered from motion sickness quite badly. The head's forward-backward movement wasn't taken into account and they think it is the reason that causes it.

Comment by Max on March 25, 2014 at 11:06pm


Another one bites the dust! :(

Comment by mP1 on March 25, 2014 at 11:28pm

I suppose Apple will buy DJI before or after.

Comment by Gary Mortimer on March 26, 2014 at 12:19am

The FPV flights will have advertiser overlays Jack, little signs popping up over the stores.

Comment by Jethro Hazelhurst on March 26, 2014 at 12:38am

Funny stuff!!! I do have higher hopes for 3DR though!

Comment by Andrew Rabbitt on March 26, 2014 at 1:28am

Maybe the FAA could buy some advertising that tells you to cease and desist!

Comment by Euan Ramsay on March 26, 2014 at 5:39am

Most of my contextual ads will be for local drone repair shops...


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