Hoovy the Future of Drone Advertising

Santa Monica, California – Hoovy, the leading UAV advertising company, is launching the Advatar, a new type of UAV aimed for advertising. The Advatar has eight engines and a lean design that provides tremendous power to fly the biggest possible banners, while staying in the sky longer. The Advatar is equipped with the latest safety features and sensors, such as a sensor that measures velocity of winds at different altitudes to allow the Advatar to position at the ideal height. The company launched the Advatar on Indiegogo (http://igg.me/at/hoovy) on June 2nd and is seeing a lot of traction.   

The drones that are currently in the market are designed to fly a camera only -- none of them are designed to fly a banner. The Advatar always gathers a large crowd who take pictures of the advertisement, ask questions, and who are very fascinated by the concept. We get people to look at ads -- making advertisement fun and engaging. 

About Hoovy  

Hoovy makes advertising cool again by combining cutting edge drone technology and individualized banners to get their customers great exposure. Eugene Stark, CEO of Hoovy, explains that “little innovation has been seen in the outdoor advertising field in the past century and Hoovy is seeking to change that.” Hoovy is already bringing success to clients by flying their banners in the sky. For now Hoovy is only flying locally, but it is using the Indiegogo platform to sell drones nationwide and to subcontract those companies to do national campaigns for its clients. http://igg.me/at/hoovy   

Views: 1652

Comment by Gary Mortimer on June 2, 2015 at 9:20pm

Have any of your users received a 333 exemption?

Comment by Nick McCarthy on June 2, 2015 at 9:23pm

This is drones used improperly. I hope that market forces allow your team to realize this before people are subjected to ludicrous advertising, or worse, injured by one of your drones. For advertising success, you need to fly in proximity of large amounts of people, increasing risk to those that aren't a part of your flight operation.

Comment by Quadzimodo on June 3, 2015 at 12:18am
Looking at Hoovy I fear Eugene Stark knows little about outdoor media, branding or marketing... even less about how this highly monololised market works.

Operating one of these things close enough to a high enough volume of foot traffic to make it even remotely practical would be extremely difficult. Even if it could be done, the cost per lead and risk to brand would render it unattractive to all but the most unthinking marketing executive/agent.
Comment by Darrell Burkey on June 3, 2015 at 1:23am

I hope you have good insurance. You are going to need it.

Comment by John Arne Birkeland on June 3, 2015 at 1:41am

The current trend seem to be something like this..

1. Take some established concept that works

2. Add drone

3. ?????

4. Profit!!!

Comment by Gary Mortimer on June 3, 2015 at 6:07am

You forgot 2.5 John, make outrageous claims about what you think you have invented that has been around for years.

Comment by Doug Walmsley on June 3, 2015 at 6:46am

Oooooh....  I'm so going to buy one for the whole 15 min flight time to advertise. Not!

Really?  Show me a copter that can stay up for 1 hr and then you have something real.

Comment by Acorn on June 3, 2015 at 6:50am

You all sound a bit hypocritical.

Comment by Eugene Stark on June 3, 2015 at 8:07am

Hey guys - thank you for all the comments and questions. First let me make it clear that we never fly above people. Most of our flights are during Live Events and we usually hover above our client's promotional tent. In the event when we're not hovering above a tent we hover above a landmark, such as a fountain, or we block off an area where people could not walk. Second, although 15 minutes of flight time is not unheard of, when you attach a banner to a drone it's very difficult to achieve that result because of air dynamics. For example a Phantom 2 with a banner half the size of ours can only stay in the air for 3-5 minutes.   

Comment by Quadzimodo on June 3, 2015 at 9:00am

Hi Eugene - I must admit I didn't realise that the bloke quoted in the excerpt was the author of the post.  Had I noticed this initially I would have tempered my comments a bit more.

Looking over your campaign raised a long list of questions in my mind, such as: Aren't you required to stay at least 30-metres clear of people when operating these things?  How visible is the type on that banner really going to be at a distance of 30-metres?  What good is a 15-minute flight time?  What is the cost to insure such a venture? What is the labour cost component? Why aren't the rotors shielded?  Why doesn't it have a powered tether? What's with the projector concept? Where is the projector screen?

Based on your comments above describing how you have deployed the technology so far I wonder why you would even bother with a drone in this application.  Why not a tethered balloon? Would a balloon not be cheaper, safer, less risk, more versatile, require an order of magnitude less labour to deploy for any length of time and, most importantly, be more profitable? Considering the way you propose to structure your network, wouldn't a balloon potentially offer your backers a more bankable proposition with far fewer unknowns and, in turn, create a far more scalable business for you?


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