PocketDrone ends Kickstarter campaign with nearly $1 million raised

Congrats to AirDroids, who's PocketDrone Kickstarter campaign raised nearly $1 million. Delighted to see another APM platform company hit it big! From TechCrunch:

The AirDroids Pocket Drone is a soaring success. Keep reading for more bad puns.

The Hardware Battlefield contestant’s Kickstarter campaign just ended with the company raking in over 2,000 preorders for the Pocket Drone. The campaign ended with $929,212 in pledges, becoming the most popular drone project on Kickstarter.

Timothy Reuter, president and co-founder of AirDroids, tells me the company is thrilled by the results.

“Hitting close to a million dollars and becoming the most popular drone project in the history of Kickstarter validates our idea that there is huge demand for convenient and accessible consumer drone products,” Reuter said. “In the same way that point of view videography, with tools like a GoPro, has transformed the way we tell stories, we think the widespread ability to capture aerial imagery will empower people to understand their world in new ways. We are looking forward to a future where everyone will be able to have their own personal flying robot.”

The Pocket Drone will ship to Kickstarter backers this summer. Starting in April the drone and accessories will also be available for pre-ordering on AirDroids.com. The company is also in talks with well-known retailers, and Reuter tells me the company plans on having the Pocket Drone on shelves this fall.

The company is seeking venture capital to grow out its team, develop a line of Pocket Drone accessories, and continue to innovate.

The guys behind the pocket drone impressed the judges at TechCrunch’s inaugural Hardware Battlefield held at CES 2014 where they demonstrated the device for the first time. As the name suggests, the Pocket Drone is a pocketable drone that folds up for easy storage and transportation. While it won’t fit in the pocket of your jeans, it’s certainly compact enough to easily stuff in a small bag.

Expect big things from AirDroids. As the success of its first product shows, this is a company that knows it’s high-flying market.

Views: 2581

Comment by HeliStorm on March 14, 2014 at 8:15pm

Congrats guys! Its nice to see the community UAS rally behind a project like this, and to this extent. This is definitely a company heading in the right direction and I wish you all the success in the world.

Comment by R. D. Starwalt on March 15, 2014 at 7:27am

Another victory for marketing techniques. I wish the venture the best of luck!

The general public is fickle, do not forget this.


Comment by Jared Reabow on March 15, 2014 at 12:56pm

anyone worried about the hundreds of noobs who have not been told how to behave with a multirotor

Comment by Rob_Lefebvre on March 15, 2014 at 6:30pm

Jared, is there any difference between those noobs, and the noobs buying all the other RTF machines? ;)

I figure this is water under the bridge at this point.

Comment by Jared Reabow on March 16, 2014 at 12:33am

no no difference other than with diy drones, you guys have some warnings about what to do and what not to do when they buy an rtf

Comment by titeuf007 on March 16, 2014 at 5:43am

it s good  new for arducopter communauty....we grown up (communauty) day after day and we have more feedback 

Comment by Randy Ram on March 16, 2014 at 10:40am

Where can I get those folding prop adapters and the props?

Comment by Quadzimodo on March 16, 2014 at 11:54am

Please feel free to correct me if I am wrong, but:

If ever you needed evidence that drinking up Chris Anderson's special brand of Kool-Aid is more than worth your while, the AirDroids team and their incredibly successful Pocket Drone campaign should serve as the ultimate poster child.

Find success by embracing your inner geek:

* Be inventive, get creative, and explore what's possible

* Identify a niche not being satisfied by established suppliers (hit critical price to achieve critical mass)

* Design something (collapsible APM equipped drone for under USD$500)

* Start digital (create and build your design in 3D)

* Make it yourself (leverage democratising power of 3D printer to bypass entrenched processes which are expensive, time consuming and logistically constraining)


Overcome barriers to entry and bypass 20th century tests of talent acquisition:

* Forget that you have no degree or format education

* Disregard the fact that you have no professional experience

* Submit yourself to the web's talent discovery model

Harness the immense power of Open Source Hardware:

* Externalise development costs (pass troubleshooting and product support onto customers)

* Drive product evolution (customers contribute to development and innovation)


Leverage the crowd funding potential of Kickstarter to:

* Bring capital forward (Attract pre-orders so to eliminate need for substantial initial capital outlay)

* Market research (cost effective way of finding out if the market wants what you are selling)

* Build a community (You care more about something you buy on Kickstarter, than you do in a store. There's something of you in it. You build a connection and value it more than something that is mass produced.)


Bring manufacturing back to the US by becoming a Maquiladora:

* Become a Mexican high-tech entrepreneur and set yourself up in America's Shenzhen

* Utilise the Special Economic Zone which exists just south of the US border (also outside USA's export control zone))


While I, and many others, might take exception to the list of questionable things these guys have done so far to ensure success, the AirDroids team really are to be admired for their surgical implementation of Chris Anderson's teachings and philosophies, as well as well as their fantastic marketing nous. The incredible success of their campaign also demonstrates to all just how easy it is to be a mover and shaker in this rapidly emerging product/market segment.

Comment by Quadzimodo on March 16, 2014 at 12:26pm
I have just learnt that the terms drinking the Kool-Aid is a figure of speech with negative connotations. I just want to clarify that my use of the term in the above comment is due to my misunderstanding of it's meaning (I am an Aussie, we don't drink Kool-Aid here, just Cottee's cordial).
Substitute the words "drinking up Chris Anderson's special brand of Kool-Aid" with "listening intently to Chris Anderson's sage like teachings" or "worshipping at the alter of Chris Anderson"
Comment by Dennis Okeefe on March 16, 2014 at 5:57pm

HELMETS! - we will all need to start wearing helmets when we go outside after they start shipping these......



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