POV doc on Sparkfun's deliriously chaotic Free Day

Views: 160

Comment by Gregg "Cabe" Bond on January 15, 2010 at 3:27pm
I think "LOL" describes it pretty accurately.
Comment by Jack Crossfire on January 15, 2010 at 5:30pm
It's like the good old days in the dot coms. 25 year old employees who don't know the $100,000 could have been their bonuses, gigantic marketing departments, partying, & of course, women.
Comment by Jason Lyons on January 15, 2010 at 5:39pm
I laugh at all the people on Sparkfun's forums who complained and claim to be taking their business elsewhere just because they didn't get free stuff.
Comment by Dale on January 15, 2010 at 6:37pm
plastic beer cup on several desks. dogs in the office. Mom is at the front counter. what a party. wish I were there..

Comment by Thomas J Coyle III on January 15, 2010 at 6:41pm

That is why it is called Spark "FUN"!

Just a thought.

Comment by Ty on January 16, 2010 at 10:43pm
This was a brilliant piece of work. I know some extremely vocal people are really annoyed. However, a bunch of us (6, no one got through!) had an absolute blast with this (though we almost got tossed out of a Starbucks, and had some interesting questions from the police).

Thank you so much!
Comment by Dustin Romero on January 16, 2010 at 11:09pm
well i didn't get through:'((tear) but i still dont realize why they ran only 3 servers to handle this load
Comment by Nick Bright on January 17, 2010 at 10:38am
They did what they could. I don't understand why people would complain about not getting stuff for free when there was an expressed and very specific limitation set in place - first come, first serve, $100k limit, good luck. Personally, I actually forgot to even try :(
Comment by Caleb M on January 19, 2010 at 9:50am
after 2 hours of frozen web page, all i can say is. lame... by the time the order went through, the free was over and so i just closed the page.
Comment by Ty on January 19, 2010 at 2:19pm
OK, folks are going to continue to miss the point, but here's one last attempt:

Sparkfun improved their online market capability. They did so because their customers gave them money.
After improving their capability, to what they determined would meet their day-to-day operations, they had $100,000 to give back to their customers.

They could have spent this money on an additional set of servers that wouldn't see real use during day to day operations. They could have just kept the money. They could have given the money to their employees. They could have spent it in traditional advertising.

Instead, they went outside of the box. They spent the money on a bizarre advertising campaign (Seriously, let's give $100k back to the community, and maybe get some new customers).

Bitch and moan all you want, but what would your "Optimal" solution be? Something that attempts to benefit both the company and the customers.


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