Does DJI’s New Drone Hit the Target Market?

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This post also appears in sUAS News ‘The Market‘.

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I think it’s futuristic – the drone that is.  The camera, on the other hand, is another story.

The drone

For a guy like me who not only follows the commercial market for drones but is also an avid photography and multirotor enthusiast, the new DJI Inspire 1 is, well, inspiring. It’s chock full of features I wish I had four years ago when I first started mounting GoPro cameras on quadcopter kits -- things like ease of use, a simple interface, controller ergonomics, telemetry, a 3D-axis gimbal, integrated HD video downlink, optical flow for indoor flying (how cool is that!?).

Much has already been written on the Inspire 1 T600 (like here and here) so I won’t repeat it.  The question for this post is: Did DJI hit the mark for the target market?  For that answer, we need to go beyond the drone itself and look at how professional photographers and videographers use drones and cameras.

Read more here: http://droneanalyst.com/2014/11/16/dji-new-drone-hit-target-market/

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Comments

  • Moderator

    For me, the $500 per battery is a showstopper. 

  • I do not want to be misunderstood!!

    I love Sony sensors, I have a D800e and a NEX7 both have sony sensors.

    I think only the APS-C SIGMA Foveon sensor , installed on the DP2 Quattro, has better performance and that are even comparable to medium format sensors like Sony 50Mpixel.

     The Sigma dp2 Quattro is near to a Pentax 645Z @ low ISO.

    See http://www.imaging-resource.com/IMCOMP/COMPS01.HTM

    Shortly Sony will come out with a sensor without Bayer filter, like the Sigma Foveon, but without the problems of low sensitivity of the Foveon.

  • @Giuseppe - I saw that. Interesting that Sony has a growing line of Exmor sensors and just announced a 21MP stacked CMOS sensor for smartphones: http://www.dpreview.com/articles/8165301786/sony-debuts-21mp-stacke...

    Sony debuts 21MP stacked CMOS sensor for smartphones
    Sony has unveiled a new stacked CMOS image sensor for use in smartphones. Called the IMX230, it features 21 effective megapixels, on-chip phase detec…
  • like the commentary Chim!

  • Very well put Chim!

  • @ Colin

    The Sony A7s have a Full Frame Sensor and the Panasonic GH4 a Micro Four Thirds Sensor.

    The Inspire camera have only a EXMOR 1/2.3” .

    Sony use this type of sensor for the entry level compact camera.

     

     

  • I have not touched one as of yet, but from what I see it looks like a slam dunk. I think americans especially the many that are ready to graduate from a phantom are ready and think it will be a big hit, and at the very least a gage if the market is really what all who have vested hopes think it is... 

  • I hope the raw images are better than the P2V+ I have never gotten the same kind of results from it like I get from my Sony RX100 II or a6000 (which I put on a CineStar 6 hex) – especially night shots or lighted buildings at dusk. To me the DJI camera on this drone should be at the current spec of the most popular prosumer mirrorless cameras like the Sony a7S and Panasonic GH4.

  • A link to the EOSHD review was in Gary's post and worth sharing here: http://www.eoshd.com/2014/11/dji-inspire-1-hollywood-calibre-drone-...

    In that review was this link to the draft User Manual:  http://www.eoshd.com/uploads/dji-inspire1-manual-draft.pdf

  • Moderator

    Weight is an issue and don't forget that the Vision + still can't be used commercially in the UK as the 5.8 control frequencies has not yet been approved. http://www.suasnews.com/2014/06/29689/5-8ghz-as-a-suas-control-freq...

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