Martha Stewart Goes 3D Printer Shopping At CES 2014

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Posted Jan 9, 2014 by Jordan Crook(@jordanrcrook)

"Interested in 3D printing and smartphone-controlled aerial drones? So is Martha Stewart.

She and I had the pleasure of touring CES 2014′s South Hall, where we checked out Parrot, Form Labs, and MakerBot, among a few other companies.

Martha Stewart, who is a judge in our brand new CES Hardware Battlefield, explained that she’s always curious about innovation and loves learning about how new technology can apply to the lives of everyday people. But more importantly, she’s interested in finding a 3D printer to help prototype new products.

Before visiting the 3D printing section, she and I had a blast checking out Parrot’s latest toys, the Mini Drone wheel-equipped aerial drone and the Sumo camera-equipped Rover.

Stewart already owns an AR.Drone 2.0, using them to aerially film her various properties as well as monitor her grandchildren when they are swimming in the ocean. The smaller, newer products are more toys than utility products, but they’re fun nonetheless.

But what really caught Martha’s eye was 3D printers, as she’s currently on the market to buy a 3D printer for prototyping her own products.

We visited Formlabs and Makerbot, which recently released three new 3D printers, and it seems that Stewart is most interested in the mamma jamma Z18 industrial printer from MakerBot.

But that’s not the only thing she had to talk about. Apparently she and Bre Pettis are forging deals left and right, working to make a Martha Stewart collection of 3D printable products, as well as a magazine spread of 3D printed Easter gear.

To close out the interview, Martha and I checked out the most entry level 3D printing product I’ve ever come across, the 3Doodler. It’s a glue gun-like pen that let’s you draw out super hot plastic onto paper that forms a 3D doodle. It’s only $99, but Martha wasn’t all that impressed with its accuracy."

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Comment by Jethro Hazelhurst on January 11, 2014 at 12:56pm

I think she went with a Makerbot in the end!

Comment by Joshua Johnson on January 11, 2014 at 1:11pm

You attended the CES?  If so how was it?

Comment by Adam Erickson on January 11, 2014 at 3:19pm

It has been very strange to watch all these technologies go mainstream and it is amazing how society's first response is always fear rather than hope. Perhaps that is the media selling news though, rather than true public perception.

Comment by Joshua Johnson on January 12, 2014 at 1:38am

:) I cant wait til Justin Bieber buys one! In all serious though I get really excited when I see celebrities on TV using Quads, 3D Printers, Drones, etc.  Bruce Jenner for example did amazing things for this community and others like it by having entire episodes of the Kardashian Show about him sitting in his "Man Cave" aka Backup Mansion lol ;) working on his Model aircraft and flying them at a local fly field in Cali and such!

Comment by Vince Hogg on January 12, 2014 at 9:18am

I think 90% of these 'new wave' 3D printer buyers will print a few trashy bits of 'art' from thingyverse and then dump the printer in the garage next to the exercise bike.

Comment by Vince Hogg on January 12, 2014 at 9:38am

And why is that guy's head on fire in the first picture?

Comment by Muhammad Al-Rawi on January 12, 2014 at 8:01pm

They'll have a blast with it until they forget all about maintenance and it jams up. 

Comment by Andrew Rabbitt on January 13, 2014 at 4:24am

I reckon she could use a drone as well while she's in the buying mood...?

Comment by TBD on January 13, 2014 at 8:44am
just remember that spot of trouble she got into when she was in a 'buying mood'.


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