One of our priorities as 3D Robotics grows is to improve the customer experience in everything from product design and documentation to packaging. You'll see a bunch of new efforts in this direction over the next few months, ranging from a branding/design overhaul of the storefront to a new platform for our documentation that should be easier to use and better looking than the current wiki. We're also going to start shipping APM in a professionally designed enclosure, which we'll preview next week. 

Here's just one small example: our new boxes!  I think this is the first public use of our new logo, too. We particularly like the Easter egg of the rudder replacing the dot of the i ;-)

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Comment by Jason Wise on April 13, 2012 at 1:30pm


Comment by Grips on April 13, 2012 at 1:37pm

Looks great Chris.

Comment by Ellison Chan on April 13, 2012 at 2:49pm

Pretty nice logo, and basic black box, But hope it doesn't add to your operating costs, and thus increase prices. :-)

I wouldn't mind if you shipped in a shoe box.  Wait, I think that's what my APM1 came in. 

Comment by arashi on April 13, 2012 at 2:52pm

Nice, now you should start including some logo stickers with orders.

They are great conversation starters and I can't get to the Makers Faire this year to get more...

Comment by Ellison Chan on April 13, 2012 at 3:15pm

Stickers?  That's all 3DR sends? ;-)

Look what HobbyKing sends me with my order:

3D plastic stick on logos.  Unfortunately it weighs 2.5 grams.

Comment by Jordi Muñoz on April 13, 2012 at 3:29pm

We are waiting for the coffee mugs, pens, journals, lamps, jackets and shirts. We are giving tons of free stuff on Maker Faire.

Comment by Ellison Chan on April 13, 2012 at 3:43pm

I was being a bit sarcastic about the 3D logo. No flyer in their right mind would put it on a plane or heli. Bad for aerodynamics. Wish we could have a Maker Faire in Montreal, some time soon. Of course we'd have to call it something else, since "Maker" will not pass the language police here.

Comment by Jack Crossfire on April 13, 2012 at 3:59pm

They need to be red, with a flame somewhere.  You also need a guy posing as a fake test pilot with a snazzy name based on Scott Crossfield, doing new product friday videos.

Comment by Ellison Chan on April 13, 2012 at 4:25pm

Eagle, nah I've never ordered anything requiring the extra size box yet. 

Comment by Earl on April 13, 2012 at 4:29pm

Now I'll never find my order in the dark corners of my mailbox !



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