SpaceX launched its brand new Falcon 9 rocket on Friday and the flight was a complete success! SpaceFlightNow has a great rundown of the whole sequence of events and some awesome pictures to go along with it (including the one above).
You can watch the official video on the SpaceX Website - listen for everyone cheering in the background whenever the announcer speaks. I was lucky enough to watch this launch live from the SpaceX headquarters and it was one of the most exciting and electric things I've ever seen. When there's this much fuel and power involved there's little room for error so seeing it fly away without a hitch was truly exhilarating!
Later when it flew over Australia many mistook it for a UFO : )