Few people would argue with that statement.
But, what common denominators do these companies share that could provide clues to their incredible success?
Well, let’s take a look...
1. Innovative technology
Apple is synonymous with cutting-edge and user-friendly technology. The iPad, iPhone and MacBook are just some examples of Apple’s amazing ability to create innovative and popular products.
DJI is doing something very similar with drones. Already, they sell more consumer drones around the world than any other company. How do they manage this? Through being on the forefront of drone technology, while having a keen understanding of consumers wants and needs.
2. Cool design
No one competes with Apple’s impressive product designs that extend right down to the boxes and power cables. Part of their massive commercial success is due to this one factor alone.
DJI appears to have been influenced from Apple on this. Their Phantom quadcopter range is iconic, memorable and definitely cool. Interestingly, their design appears to have become a default quadcopter look, that several other companies are now emulating. Then there is the DJI Inspire 1. Another distinctive and visually-appealing drone.
3. Killer branding
With a world-leading market capitalization of over $700 billion, you can be sure that Apple knows a thing or two about branding. It starts with their famous logo, but extends through everything they do - including their physical stores and websites.
DJI has seen colossal growth in the last few years. To get so big, so quickly, they seem to have learned from Apple about great branding. They have a simple but catchy logo, and an engaging strapline: “The Future of Possible.” Their clean, video-rich website is also comparable to Apple’s own site.
4. Loyal customers
Without customers, new ideas and products (however good) can quickly vanish into the ether. One thing we can be 100% sure of: Apple has incredibly loyal customers. Many of their customers are so passionate about Apple that they choose to buy almost all of their newly-released products. You may be one of these people.
DJI is rapidly gaining similar customer dedication. They’ve managed to make owning and flying drones both exciting and rewarding. DJI drone owners love to learn, share and be part of the DJI drone community. Of course, the quality of their products is the key reason why customers buy them in the first place - and why they continue to stick with DJI for future purchases and upgrades.
5. A head start
While not all Apple products have been completely original, they have all been given the “Apple-touch” that has set a benchmark for other companies to follow. A perfect example is the iPad, which quickly became a global success after its release. Competitors found themselves having to play catch-up.
DJI was founded by Frank Wang in 2006. In just 9 years, the Chinese company has taken the world by storm. Their focus on civilian drones has given them tremendous momentum. They’ve had the right products, at the right time. Other companies realise this of course, and are now jumping on the bandwagon (GoPro is a recent example).
Apple and DJI definitely have a lot in common, and maybe one day we may even see a collaboration between the two companies.
By FlightBots.com - The Home of Friendly Drones