Or is it just marketing?  I have a hard time seeing how this works financially...

As countries around the world gradually lift regulations on the use of commercial drones, a new startup called Flirtey hopes to turn Australia into a worldwide industry leader for the use of UAVs (unmanned aerial vehicles) in e-commerce deliveries. Flirtey plans to launch commercial drone delivery of textbooks purchased from Zookal for domestic customers in 2014 before expanding to the U.S. in 2015. The startup says this marks the first use of fully automated commercial zones for package delivery in the world.


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Comment by Greg Dronsky on October 14, 2013 at 10:27am

That's really great, and most of us have thought of that, but I wouldn't fly a drone to a customer with an unguarded rotors, and without serious bunch of safety features. Anyway nice to see it's happening.

Comment by Kevin Hester on October 14, 2013 at 12:13pm

also - 'expanding to US in 2015' - hmm, delivery of expensive vehicles into GPS urban canyons, with only low res geocoding and the FAA not yet setup to approve commercial ops like this.  Color me skeptical (but still cool)...

Comment by Gary Mortimer on October 14, 2013 at 12:20pm

If only you could have some sort of hand held device that could be electronically updated over some sort of telephone or radio device. Could work regardless of weather or time of day and cost close to nothing to transport the actual information. 

Comment by Kevin Hester on October 14, 2013 at 12:22pm


Comment by Arthur Benemann on October 14, 2013 at 12:43pm

Just remembering that a quad-copter has much more bandwidth than my network connection.

Comment by ikrase on October 14, 2013 at 2:34pm

This is all wrong. Textbooks? Seriously? 

Comment by Brent Crude on October 14, 2013 at 4:15pm

Yeah, this won't exist.

Comment by Jesse on October 14, 2013 at 4:42pm

I'd like to see how far they can fly a text book on a drone... return... with current tech I daresay that it'd be limited to 'down the street' delivery radius... that seriously limits your customer base... 

Comment by Meez on October 14, 2013 at 6:19pm

Yeah, this is wrong. 

Comment by Nicholas Witham on October 14, 2013 at 8:33pm

Maybe they will drop the books from height, instead of landing the quads? I hope so.....


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