3D Robotics is very happy to announce our acquisition of consumer electronics pioneers, Sifteo.
Sifteo brings to 3DR valuable and unique expertise in developing fun and engaging high-tech consumer products. With their groundbreaking Sifteo Cubes (which The New York Times called “a kick in the imagination”), the company bridged the digital and physical divide by applying the latest in computing, software, and sensors to everyday objects. It’s a divide that 3DR’s technology also bridges, though drones aren’t exactly “everyday objects” (yet).
Along the way, Sifteo’s engineering team developed a set of core technologies for high-performance embedded computation, low-latency wireless communication, virtualization techniques, and sensor fusion. This fusion of fun with high-tech utility has found a perfect match in 3DR’s technology, products, and future ambitions.
However, 3DR isn’t thrilled only by Sifteo’s approach to technology. Sifteo also boasts a consumer acumen proven over years of delivering world-beating customer experiences and shipping high-volume products into mass-scale retailers. The acquisition of the technology and resources specific to Sifteo will further elevate 3DR’s capabilities on many fronts, and will help propel 3DR into new markets as the industry matures.
Said 3DR CEO Chris Anderson, “When we first engaged with the Sifteo team, and saw their skillset, experience, and IP portfolio, we immediately recognized the impact they would have working with us to transform and grow the consumer drone market. Their consumer electronics experience and deep product skills complement our technology perfectly. We are thrilled to have the resources of both groups together to lead what we believe will be a billion dollar market over the next few years.”
Please join us all in welcoming these beautiful and brilliant people!
Read the full press release here.
Comments
Machine collective flight, like all forms of Machine autonomous flight, is a technology still in its infancy. The first thing is to get a working platform out there; then see what folks can do with it. I'm impressed that 3DR is looking forward enough to see how important this technology CAN be.
See what a man can do. Now see what a dozen, a hundred men can do working in concert. THIS is why it's important.
mnem
*DING-DONG!* "Robo-Pizza Delivery!"
@Hughes
They are probably using bluetooth or something which doesnt really have much range and just gets in the way of 2.4g. I dont understand why lots of people would want a swarm. Most people only want to fly one drone, they arent going to buy 10 to fly at once.
@Roger
But what has little cubes with screens for playing games, got to do with drones ?
Each drone fying in a swarm (of drones) will talk to the other ones in its vicinity. I suppose that's the purpose of this acquisition.
@mP1 - check out the NYT link cited in the article for more info on those Sifteo Cubes.
What does S actually make or do ? I have no idea why i would buy one of their gizmos from that blurb.
Great stuff, Congrats.
Congratulations to both teams -- it sounds like a fantastic match of both capability and ethos.
Oh my... here come those dear, sweet swarms again! ;)
mnem
"and all watched over by machines of loving grace..."
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