“We exited hardware and we exited consumer partly because it was a tough market,” he said. “DJI is an amazing company and lots of people got pounded.
“It was just brutal.”
"We’re a Silicon Valley company and we’re supposed to be doing software and there are Chinese companies that are supposed to be doing hardware.”
Can't say I agree with some of these statements, but alas, this has all played out already. Other interesting tidbits relating to a previously proposed acquisition by DJI are also in the article.
Describes one of the last chapters of the 3DR history book fairly accurately though.